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customer behaviour

См. также в других словарях:

  • customer behaviour — UK US (US customer behavior) noun [U] (also customer buying behaviour, also consumer behaviour) ► MARKETING the decisions that people make to buy or not to buy a product, and the things that influence their decisions: »Supermarkets arrange their… …   Financial and business terms

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • behaviour — be‧hav‧iour [bɪˈheɪvjə ǁ ər] , behavior noun [uncountable] also behaviours the way that someone or something acts in different situations: • They have changed their buying behavior and are postponing major purchases. • The market s crash forced… …   Financial and business terms

  • Customer intelligence — Contents 1 What it is 2 CI and CRM 3 Process 4 Example sources of data for CI 5 Benefits …   Wikipedia

  • Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the …   Wikipedia

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… …   Wikipedia

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • customer — [[t]kʌ̱stəmə(r)[/t]] ♦♦ customers 1) N COUNT A customer is someone who buys goods or services, especially from a shop. Our customers have very tight budgets. ...a satisfied customer. ...the quality of customer service... We also improved our… …   English dictionary

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